-
1 успешная реклама
Advertising: successful advertising -
2 réclame
f invar advert* * *1 ( pubblicità) advertising, publicity: réclame efficace, azzeccata, convincing, successful advertising; fare della réclame a un prodotto, to advertise a product // è tutta réclame, it's all publicity2 ( avviso pubblicitario) advertisement (o fam. ad): ci sono ben quattro pagine di réclame, there are a good four pages of advertising // réclame luminosa, luminous sign.* * *[re'klam]sostantivo femminile invariabile1) (pubblicità) adveritising, publicityfare réclame a qcs. — to advertise sth
2) (avviso pubblicitario) advertisement, advert BE colloq.réclame televisiva — television commercial o advertisement, TV advert colloq.
* * *réclame/re'klam/f.inv.1 (pubblicità) adveritising, publicity; fare réclame a qcs. to advertise sth.2 (avviso pubblicitario) advertisement, advert BE colloq.; réclame televisiva television commercial o advertisement, TV advert colloq. -
3 преуспевающая фирма
Advertising: successful companyУниверсальный русско-английский словарь > преуспевающая фирма
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4 преуспевающее деловое предприятие
Advertising: successful businessУниверсальный русско-английский словарь > преуспевающее деловое предприятие
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5 удачный заголовок
Advertising: successful headline -
6 durante los próximos años
= for the next few years, over the next few years, during the next few yearsEx. There is no doubt that this scheme deserves to succeed, but we live in a harsh world, where success tends to go to the successful rather than to the deserving, and one can only reserve judgement for the next few years.Ex. However, as the proportion of elderly people in the population rises sharply over next few years advertising and retail executives will need to rethink their sales strategies.Ex. Of all the factors influencing the on-line information services industry during the next few years, telephone deregulation could well be the most important.* * *= for the next few years, over the next few years, during the next few yearsEx: There is no doubt that this scheme deserves to succeed, but we live in a harsh world, where success tends to go to the successful rather than to the deserving, and one can only reserve judgement for the next few years.
Ex: However, as the proportion of elderly people in the population rises sharply over next few years advertising and retail executives will need to rethink their sales strategies.Ex: Of all the factors influencing the on-line information services industry during the next few years, telephone deregulation could well be the most important. -
7 sencillo
adj.1 simple, uncomplicated, easy, with no frills.2 simple, simplehearted, naive, simpleminded.3 simple, unadorned, with no frills.4 single, simple.5 one-way, single-track, unidirectional.m.1 small change, change, small coins.2 one way ticket.* * *► adjetivo1 (sin adornos) simple, plain2 (fácil) simple, easy3 (no compuesto) single* * *(f. - sencilla)adj.1) simple, easy2) plain3) single* * *1. ADJ1) [costumbre, estilo, ropa] simple2) [asunto, problema] simple, straightforwardes un plato sencillo de hacer pero apetitoso — it's a simple but tasty dish, the dish is straightforward to make, but tasty
3) (=no afectado) natural, unaffectedes muy rico pero muy sencillo en el trato — he's very rich, but nevertheless very natural o unaffected
4) [billete] single5) LAm (=necio) foolish2. SM1) (=disco) single2) LAm (=cambio) small change* * *I- lla adjetivo1)a) <ejercicio/problema> simple, straightforwardb) < persona> modest, unassuming; <vestido/estilo> simple, plain; <casa/comida> simple, modestson gentes sencillas y trabajadoras — they are simple, hardworking people
2) (Esp, Méx) < billete> one-way (AmE), single (BrE)II1) ( disco) single2) (AmL) ( dinero suelto) change3) (Esp, Méx) (Transp) one-way ticket (AmE), single (ticket) (BrE)* * *= humble [humbler -comp., humblest -sup.], plain [plainer -comp., plainest -sup.], simple [simpler -comp., simplest -sup.], straight [straighter -comp., straightest -sup.], straightforward, unadorned, bald, unobtrusive, low-key [low key], uncluttered, unsophisticated, unpretentious, unassuming, folksy [folksier -comp., folksiest -sup.], homespun, unfussy, uncomplicated, uncomplicatedly, low-keyed, no-frills, hassle-free.Ex. In spite of much complexity, they perform reliably; witness the humble typewriter, or the movie camera or the automobile.Ex. He went on to explain that while there were no unsightly slums, there was a fairly large district of rather nondescript homes intermingled with plain two- and three-family brick and frame dwellings, principally in the eastern reaches of the city.Ex. Some simple measures of index effectiveness are introduced here so that it is possible to consider different indexing methods critically.Ex. Thus these indexes contain more entries than a straight KWIC index and are inclined to be relatively bulky.Ex. Even in this apparently straightforward situation, complications can arise.Ex. Concrete illustrations are always better than unadorned abstract description.Ex. This text contains its share of irrelevant allusions included by authors 'to add artistic verisimilitude to a bald and otherwise unconvincing narrative', to quote another favourite source.Ex. New technologies will enable interfaces composed of unobtrusive physiological monitors and prosthetics.Ex. Activity is still low key, but will increase when the British Library puts up data bases on its own computer in 1977.Ex. Google, the search engine, became popular because of its efficiency, simple structure uncluttered by advertising and its non-commercial look and feel.Ex. Here is a clear indication of the extent, during the eighteenth century, to which the unsophisticated reader lagged behind his middle class compatriots = Aquí tenemos una clara indicación del grado en el que, durante el siglo dieciocho, el lector normal iba por detrás de sus compatriotas de clase media.Ex. There is a need for unpretentious, informative manuals which help readers to play bowls, arrange flowers, decorate the house, and the like.Ex. The term 'librarian' may confer the impression of being a quiet, respectable and unassuming person and consequently be useful on insurance forms, passports and rental agreements.Ex. The best path, the film implies, is a middle way, combining worldliness with a folksy morality, one that respects family and individual alike.Ex. The author chronicles the exuberant stories, hyperbole, homespun speech and demigod characteristics of American 'tall tales'.Ex. Above all the journal wishes to provide research and comment in a form that is easily and quickly understood: a fresh, rigorous, but unfussy, writing style is what is aimed for.Ex. It is an example of an uncomplicated but practical and successful artificial intelligence application.Ex. Children which lack reading experience should be presented with a sequence of shorter, very directly told, and uncomplicatedly structured books, rather than with denser and more subtle texts.Ex. Overall, he provides a low-keyed, lucid account that, with its many-leveled approach, does more than justice to the complex themes it studies.Ex. This is a good guide for independent travellers looking for cheap, no-frills intercity transport around the country.Ex. Cooking dry beans in the crockpot makes them relatively hassle-free.----* codificación directa de fila sencilla = single row direct coding.* de una manera más sencilla = in digestible form.* disco sencillo = single.* habitación sencilla = single room.* * *I- lla adjetivo1)a) <ejercicio/problema> simple, straightforwardb) < persona> modest, unassuming; <vestido/estilo> simple, plain; <casa/comida> simple, modestson gentes sencillas y trabajadoras — they are simple, hardworking people
2) (Esp, Méx) < billete> one-way (AmE), single (BrE)II1) ( disco) single2) (AmL) ( dinero suelto) change3) (Esp, Méx) (Transp) one-way ticket (AmE), single (ticket) (BrE)* * *= humble [humbler -comp., humblest -sup.], plain [plainer -comp., plainest -sup.], simple [simpler -comp., simplest -sup.], straight [straighter -comp., straightest -sup.], straightforward, unadorned, bald, unobtrusive, low-key [low key], uncluttered, unsophisticated, unpretentious, unassuming, folksy [folksier -comp., folksiest -sup.], homespun, unfussy, uncomplicated, uncomplicatedly, low-keyed, no-frills, hassle-free.Ex: In spite of much complexity, they perform reliably; witness the humble typewriter, or the movie camera or the automobile.
Ex: He went on to explain that while there were no unsightly slums, there was a fairly large district of rather nondescript homes intermingled with plain two- and three-family brick and frame dwellings, principally in the eastern reaches of the city.Ex: Some simple measures of index effectiveness are introduced here so that it is possible to consider different indexing methods critically.Ex: Thus these indexes contain more entries than a straight KWIC index and are inclined to be relatively bulky.Ex: Even in this apparently straightforward situation, complications can arise.Ex: Concrete illustrations are always better than unadorned abstract description.Ex: This text contains its share of irrelevant allusions included by authors 'to add artistic verisimilitude to a bald and otherwise unconvincing narrative', to quote another favourite source.Ex: New technologies will enable interfaces composed of unobtrusive physiological monitors and prosthetics.Ex: Activity is still low key, but will increase when the British Library puts up data bases on its own computer in 1977.Ex: Google, the search engine, became popular because of its efficiency, simple structure uncluttered by advertising and its non-commercial look and feel.Ex: Here is a clear indication of the extent, during the eighteenth century, to which the unsophisticated reader lagged behind his middle class compatriots = Aquí tenemos una clara indicación del grado en el que, durante el siglo dieciocho, el lector normal iba por detrás de sus compatriotas de clase media.Ex: There is a need for unpretentious, informative manuals which help readers to play bowls, arrange flowers, decorate the house, and the like.Ex: The term 'librarian' may confer the impression of being a quiet, respectable and unassuming person and consequently be useful on insurance forms, passports and rental agreements.Ex: The best path, the film implies, is a middle way, combining worldliness with a folksy morality, one that respects family and individual alike.Ex: The author chronicles the exuberant stories, hyperbole, homespun speech and demigod characteristics of American 'tall tales'.Ex: Above all the journal wishes to provide research and comment in a form that is easily and quickly understood: a fresh, rigorous, but unfussy, writing style is what is aimed for.Ex: It is an example of an uncomplicated but practical and successful artificial intelligence application.Ex: Children which lack reading experience should be presented with a sequence of shorter, very directly told, and uncomplicatedly structured books, rather than with denser and more subtle texts.Ex: Overall, he provides a low-keyed, lucid account that, with its many-leveled approach, does more than justice to the complex themes it studies.Ex: This is a good guide for independent travellers looking for cheap, no-frills intercity transport around the country.Ex: Cooking dry beans in the crockpot makes them relatively hassle-free.* codificación directa de fila sencilla = single row direct coding.* de una manera más sencilla = in digestible form.* disco sencillo = single.* habitación sencilla = single room.* * *A1 ‹ejercicio/problema› simple, straightforwardno era sencillo hacerlos entrar it wasn't easy o it was no simple task getting them in2 ‹persona› modest, unassuming; ‹vestido/estilo› simple, plain; ‹casa/comida› simple, modestson gentes sencillas y trabajadoras they are simple, hardworking peopleel disco es sencillote y comercial the record is unsophisticated o crude and commercialB1 ‹flor› single2 (único) singleuna escopeta de cañón sencilla a single-barreled guncoser con hilo sencillo to sew with single threadA (disco) singleB ( AmL) (dinero suelto) change* * *
sencillo 1◊ - lla adjetivo
1
‹vestido/estilo› simple, plain;
‹casa/comida› simple, modest
2 (Esp, Méx) (Transp) one-way (AmE), single (BrE)
sencillo 2 sustantivo masculino
1 ( disco) single
2 (AmL) ( dinero suelto) change
3 (Esp, Méx) (Transp) one-way ticket (AmE), single (ticket) (BrE)
sencillo,-a
I adjetivo
1 (una solución, un problema) simple, easy
2 (un vestido, diseño) simple, plain
3 (persona) natural, unassuming
4 (habitación, billete) single
II sustantivo masculino (billete, disco) single
' sencillo' also found in these entries:
Spanish:
billete
- elemental
- fácil
- manejo
- sencilla
- simple
- sobria
- sobrio
- tirada
- tirado
English:
basic
- down-home
- easy
- neat
- plain
- simple
- single
- single-space
- straightforward
- change
- fool
- low
- painless
- small
- straight
- unaffected
- unassuming
- unsophisticated
* * *sencillo, -a♦ adj1. [fácil] simple;no fue sencillo convencerla it was not easy to convince her2. [sin lujo] [decoración, vestido] simple3. [claro, natural] [lenguaje, estilo] simple4. [campechano] natural, unaffected;es muy sencillo en el trato he's very natural o unaffected5. [billete] Br single, US one-way6. [no múltiple] single;habitación sencilla single room♦ nm1. [disco] single* * *I adj simple;gente(s) sencilla(s) simple peopleII m1 L.Am.small change2 en béisbol base hit* * *1) : simple, easy2) : plain, unaffected3) : singlesencillo nm1) : single (recording)2) : small change (coins)3) : one-way ticket* * *sencillo adj (en general) simple -
8 simple
adj.1 simple (sin componentes).2 simple (sencillo, tonto).3 simple, easy.es muy simple, metes la moneda y ya está it's quite simple, all you have to do is insert the coin4 mere (mero).por simple estupidez through sheer stupiditynos basta con su simple palabra his word is enough for us by itselfno le pedí más que un simple favor all I asked him for was a favor5 prime (Mat).f. & m.simpleton (person).* * *► adjetivo1 (gen) simple2 (único) single, just one3 (mero) mere4 (persona) simple, simple-minded1 simpleton\por simple descuido through sheer carelessness* * *adj.1) mere2) simple* * *1. ADJ1) (=sin adornos) [peinado, objeto] simple; [vestido, decoración] plain2) [método] simple, easy, straightforward3) [antes de sustantivo] (=mero) mere4) [antes de sustantivo] (=corriente) ordinaryes un simple abogado — he's only o just a solicitor
5) [persona] (=sin complicaciones) simple; (=crédulo) gullible; pey (=de pocas luces) simple-minded6) (Ling, Quím) simple7) (Bot) single2.SMF (=persona) simpleton3.SMPL pl simples (Tenis) singles; (Bot) simples* * *I1)a) (sencillo, fácil) <sistema/procedimiento> simpleno puede ser más simple — it couldn't be (any) simpler o more straightforward; llanamente
b) (Quím) < sustancia> simplec) (Ling) < tiempo> simple2) (delante del n) ( mero) simple3) ( tonto) simple, simple-mindedIImasculino y femenino simpleton* * *= mere, non-intellectual, pure [pure -comp., purest -sup.], sheer [sheerer -comp., sheerest -sup.], simple [simpler -comp., simplest -sup.], single, straight [straighter -comp., straightest -sup.], straightforward, unadorned, low-key [low key], schematic, simple-minded, uncluttered, unsophisticated, naked, unfussy, uncomplicated, uncomplicatedly, low-keyed, hassle-free, no-brainer.Ex. Contextual logic or proximity operators: these are a useful means of searching for more than the mere occurrence of a term; they also permit the searcher to specify the context in which the term should appear in some sense or other.Ex. The picture of the self-improvement-oriented readers contrasts sharply with the typical adult user who asks quite non-intellectual questions at the reference desk.Ex. The notation used in DC is pure, and numbers.Ex. The sheer bulk of the headings and the complexity of references structures is sufficient to confirm that a more systematic approach might prove fruitful.Ex. Some simple measures of index effectiveness are introduced here so that it is possible to consider different indexing methods critically.Ex. Equally important was the desire to achieve a single text.Ex. Thus these indexes contain more entries than a straight KWIC index and are inclined to be relatively bulky.Ex. Even in this apparently straightforward situation, complications can arise.Ex. Concrete illustrations are always better than unadorned abstract description.Ex. Activity is still low key, but will increase when the British Library puts up data bases on its own computer in 1977.Ex. None of this is ever as schematic and neatly arranged, step-by-step, as my discussion of it here makes it seem = Nunca nada de esto es tan simple, bien ordenado y secuencial como lo hago parecer.Ex. Granted the seemingly simple-minded examples that have been used, such as changing NEGROES to AFRO-AMERICANS and BLACKS, appear fairly straightforward.Ex. Google, the search engine, became popular because of its efficiency, simple structure uncluttered by advertising and its non-commercial look and feel.Ex. Here is a clear indication of the extent, during the eighteenth century, to which the unsophisticated reader lagged behind his middle class compatriots = Aquí tenemos una clara indicación del grado en el que, durante el siglo dieciocho, el lector normal iba por detrás de sus compatriotas de clase media.Ex. Everything in this book is set down without reference to context, or author's intention, or the naked facts and figures, or the difference between one kind of writing and reading and another.Ex. Above all the journal wishes to provide research and comment in a form that is easily and quickly understood: a fresh, rigorous, but unfussy, writing style is what is aimed for.Ex. It is an example of an uncomplicated but practical and successful artificial intelligence application.Ex. Children which lack reading experience should be presented with a sequence of shorter, very directly told, and uncomplicatedly structured books, rather than with denser and more subtle texts.Ex. Overall, he provides a low-keyed, lucid account that, with its many-leveled approach, does more than justice to the complex themes it studies.Ex. Cooking dry beans in the crockpot makes them relatively hassle-free.Ex. Recycling is a no-brainer since it conserves our natural resources and reduces air pollution.----* a simple vista = by the naked eye, superficially, on first thought.* búsqueda simple = simple search.* de una forma simple = in a simple manner.* de una manera simple = in a simple manner.* hacerle la vida más simple a todos = simplify + life for everyone.* interés simple = simple interest.* las cosas no son tan simples como parecen = there's more to it than meets the eye.* por simple curiosidad = (just) as a mater of interest, just out of interest.* simple ciudadano, el = man-on-the-street, man in the street, the.* simple mortal = lesser mortal.* simple y llanamente = just plain, plainly and simply.* tan simple como = with as little ado as.* unidad simple = singleton.* * *I1)a) (sencillo, fácil) <sistema/procedimiento> simpleno puede ser más simple — it couldn't be (any) simpler o more straightforward; llanamente
b) (Quím) < sustancia> simplec) (Ling) < tiempo> simple2) (delante del n) ( mero) simple3) ( tonto) simple, simple-mindedIImasculino y femenino simpleton* * *= mere, non-intellectual, pure [pure -comp., purest -sup.], sheer [sheerer -comp., sheerest -sup.], simple [simpler -comp., simplest -sup.], single, straight [straighter -comp., straightest -sup.], straightforward, unadorned, low-key [low key], schematic, simple-minded, uncluttered, unsophisticated, naked, unfussy, uncomplicated, uncomplicatedly, low-keyed, hassle-free, no-brainer.Ex: Contextual logic or proximity operators: these are a useful means of searching for more than the mere occurrence of a term; they also permit the searcher to specify the context in which the term should appear in some sense or other.
Ex: The picture of the self-improvement-oriented readers contrasts sharply with the typical adult user who asks quite non-intellectual questions at the reference desk.Ex: The notation used in DC is pure, and numbers.Ex: The sheer bulk of the headings and the complexity of references structures is sufficient to confirm that a more systematic approach might prove fruitful.Ex: Some simple measures of index effectiveness are introduced here so that it is possible to consider different indexing methods critically.Ex: Equally important was the desire to achieve a single text.Ex: Thus these indexes contain more entries than a straight KWIC index and are inclined to be relatively bulky.Ex: Even in this apparently straightforward situation, complications can arise.Ex: Concrete illustrations are always better than unadorned abstract description.Ex: Activity is still low key, but will increase when the British Library puts up data bases on its own computer in 1977.Ex: None of this is ever as schematic and neatly arranged, step-by-step, as my discussion of it here makes it seem = Nunca nada de esto es tan simple, bien ordenado y secuencial como lo hago parecer.Ex: Granted the seemingly simple-minded examples that have been used, such as changing NEGROES to AFRO-AMERICANS and BLACKS, appear fairly straightforward.Ex: Google, the search engine, became popular because of its efficiency, simple structure uncluttered by advertising and its non-commercial look and feel.Ex: Here is a clear indication of the extent, during the eighteenth century, to which the unsophisticated reader lagged behind his middle class compatriots = Aquí tenemos una clara indicación del grado en el que, durante el siglo dieciocho, el lector normal iba por detrás de sus compatriotas de clase media.Ex: Everything in this book is set down without reference to context, or author's intention, or the naked facts and figures, or the difference between one kind of writing and reading and another.Ex: Above all the journal wishes to provide research and comment in a form that is easily and quickly understood: a fresh, rigorous, but unfussy, writing style is what is aimed for.Ex: It is an example of an uncomplicated but practical and successful artificial intelligence application.Ex: Children which lack reading experience should be presented with a sequence of shorter, very directly told, and uncomplicatedly structured books, rather than with denser and more subtle texts.Ex: Overall, he provides a low-keyed, lucid account that, with its many-leveled approach, does more than justice to the complex themes it studies.Ex: Cooking dry beans in the crockpot makes them relatively hassle-free.Ex: Recycling is a no-brainer since it conserves our natural resources and reduces air pollution.* a simple vista = by the naked eye, superficially, on first thought.* búsqueda simple = simple search.* de una forma simple = in a simple manner.* de una manera simple = in a simple manner.* hacerle la vida más simple a todos = simplify + life for everyone.* interés simple = simple interest.* las cosas no son tan simples como parecen = there's more to it than meets the eye.* por simple curiosidad = (just) as a mater of interest, just out of interest.* simple ciudadano, el = man-on-the-street, man in the street, the.* simple mortal = lesser mortal.* simple y llanamente = just plain, plainly and simply.* tan simple como = with as little ado as.* unidad simple = singleton.* * *A1 (sencillo, fácil) ‹sistema/procedimiento› simpleel mecanismo no puede ser más simple the mechanism couldn't be (any) simpler o more straightforwardla solución es muy simple the solution is very simplees una dieta simple pero completa it's a simple but complete diet2 ( Quím) ‹sustancia› simple3 ( Ling) ‹tiempo› simpleB ( delante del n) (mero) simpleun simple error puede causar un accidente a simple mistake can cause an accidentno es más que un simple resfriado it's just a common coldera un simple soldado he was an ordinary soldierC (tonto, bobo) simple, simple-mindedes muy simple, pero buena persona he's rather simple o simple-minded, but he's a nice personno seas simple ¿no ves que así no haces nada? don't be silly o ( BrE colloq) daft, can't you see you won't get anywhere like that?simpleton* * *
simple adjetivo
1 (sencillo, fácil) simple;
See also→ llanamente
2 ( delante del n) ( mero) simple;◊ el simple hecho de … the simple fact of …;
es un simple resfriado it's just a common cold;
un simple soldado an ordinary soldier
3 ( tonto) simple, simple-minded
■ sustantivo masculino y femenino
simpleton
simple
I adjetivo
1 (sencillo) simple: estos ejercicios son muy simples, these exercises are very easy
una cámara de simple manejo, an easy-to-use camera
2 Ling Quím (no complejo, no compuesto) simple
oración simple, simple sentence
3 (mero, tan solo) mere, pure: somos simples espectadores, we are mere observers
fue simple casualidad, it was pure coincidence
pey es un simple secretario, he's just a secretary
4 (cándido, sin malicia) naive, innocent
pey (tonto) simple-minded, half-witted, foolish
II m (ingenuo, inocente) innocent, naive person
pey (simplón, tonto) simpleton, half-wit
' simple' also found in these entries:
Spanish:
babosa
- baboso
- bendita
- bendito
- boba
- bobalicón
- bobalicona
- bobo
- borrica
- borrico
- clavar
- compuesta
- compuesto
- hincapié
- idea
- lila
- llaneza
- mayoría
- pánfila
- pánfilo
- pardilla
- pardillo
- preferir
- sencilla
- sencillo
- simpleza
- triste
- vista
- hechura
- llanamente
- mero
- pretérito
- puro
- ya
English:
ago
- arithmetic
- dowdy
- gravestone
- mere
- naked
- plain
- simple
- simple interest
- simple-minded
- simple-mindedness
- single-spacing
- basic
- simply
- unsophisticated
* * *♦ adj1. [sencillo, tonto] simple2. [fácil] easy, simple;es muy simple, metes la moneda y ya está it's quite simple, all you have to do is insert the coin3. [sin complicación] simple;una decoración simple a simple decoration4. [único, sin componentes] single;dame una simple razón give me one single reasonno le pedí más que un simple favor I merely asked her a favour;nos basta con su simple palabra his word is enough for us by itself;por simple estupidez through sheer stupidity6. Mat prime7. Quím simple♦ nmf[persona] simpleton* * *I adj1 ( fácil) simple2 ( mero) ordinaryII m/f simpleton* * *simple adj1) sencillo: plain, simple, easy2) : pure, merepor simple vanidad: out of pure vanity3) : simpleminded, foolishsimple n: fool, simpleton* * *simple adj1. (sencillo) simple2. (solamente) just -
9 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign. -
10 salir adelante
v.to come through, to come ahead, to become solvent again, to come out well.* * *to be successful* * *(v.) = make + ends meet, keep + the wolves from the door, get + unstuckEx. As free Web sites find it increasingly difficult to make ends meet simply with the revenue generated from advertising, they are likely, either to close down or to start charging for access to the site.Ex. Some can afford this as they are semi-retired or have other sources of income to keep the wolves from the door.Ex. In addition, students can use the glossary to get 'unstuck' while learning.* * *(v.) = make + ends meet, keep + the wolves from the door, get + unstuckEx: As free Web sites find it increasingly difficult to make ends meet simply with the revenue generated from advertising, they are likely, either to close down or to start charging for access to the site.
Ex: Some can afford this as they are semi-retired or have other sources of income to keep the wolves from the door.Ex: In addition, students can use the glossary to get 'unstuck' while learning. -
11 lema
m.1 motto (norma).2 slogan.3 headword, lemma, entry word.* * *1 (gen) motto; (en publicidad) slogan* * *noun m.slogan, motto* * *SM1) (Pol) slogan2) (=máxima) motto3) [en diccionario] headwordleming* * *masculino (de insignia, de persona) motto; ( de partido) slogan* * *= motto, slogan, watchword, headword.Ex. James Lackington established a large and successful retail book-warehouse in 1780-98 with the motto 'Small profits do great things'.Ex. Slogans, quotations and catch phrases may or may not be indexed under a controlled indexing language.Ex. Retrievability should be our watchword and people should be our concern.Ex. This tool allows the user to generate all known inflected forms from a list of headwords.----* la calidad es nuestro lema = quality is our middle name.* * *masculino (de insignia, de persona) motto; ( de partido) slogan* * *= motto, slogan, watchword, headword.Ex: James Lackington established a large and successful retail book-warehouse in 1780-98 with the motto 'Small profits do great things'.
Ex: Slogans, quotations and catch phrases may or may not be indexed under a controlled indexing language.Ex: Retrievability should be our watchword and people should be our concern.Ex: This tool allows the user to generate all known inflected forms from a list of headwords.* la calidad es nuestro lema = quality is our middle name.* * *Compuesto:advertising sloganB ( Esp) (en un concurso) pseudonymC ( Mat) lemmaD (Ur) ( Pol) party, ticket* * *
lema sustantivo masculino (de insignia, de persona) motto;
(de partido, anuncio publicitario) slogan
lema sustantivo masculino
1 (de una compañía, persona) motto, slogan: mi lema es vive y deja vivir, 'live and let live' is my motto
2 (de un discurso) subject
(de una obra literaria) headword
3 (en un diccionario) headword
' lema' also found in these entries:
Spanish:
inscripción
English:
battle-cry
- catchword
- motto
- slogan
- think up
* * *lema nm1. [norma] motto2. [eslogan político, publicitario] slogan3. [de diccionario] headword* * *m1 slogan2 LING lemma* * *lema nm: motto, slogan* * *lema n1. (de una persona, un colegio) motto2. (de un partido político, de publicidad) slogan -
12 Lever, William Hesketh
[br]b. 19 September 1851 Bolton, Lancashire, Englandd. 7 May 1925 Hampstead, London, England[br]English manufacturer of soap.[br]William Hesketh Lever was the son of the retail grocer James Lever, who built up the large wholesale firm of Lever \& Co. in the north-west of England. William entered the firm at the age of 19 as a commercial traveller, and in the course of his work studied the techniques of manufacture and the quality of commercial soaps available at the time. He decided that he would concentrate on the production of a soap that was not evil-smelling, would lather easily and be attractively packaged. In 1884 he produced Sunlight Soap, which became the trade mark for Lever \& Co. He had each tablet wrapped, partly to protect the soap from oxygenization and thus prevent it from becoming rancid, and partly to display his brand name as a form of advertising. In 1885 he raised a large capital sum, purchased the Soap Factory in Warrington of Winser \& Co., and began manufacture. His product contained oils from copra, palm and cotton blended with tallow and resin, and its quality was carefully monitored during production. In a short time it was in great demand and began to replace the previously available alternatives of home-made soap and poor-quality, unpleasant-smelling bars.It soon became necessary to expand the firm's premises, and in 1887 Lever purchased fifty-six acres of land upon which he set up a new centre of manufacture. This was in the Wirral in Cheshire, near the banks of the River Mersey. Production at the new factory, which was called Port Sunlight, began in January 1889. Lever introduced a number of technical improvements in the production process, including the heating systems and the recovery of glycerine (which could later be sold) from the boiling process.Like Sir Titus Salt of Saltaire before him, Lever believed it to be in the interest of the firm to house his workers in a high standard of building and comfort close to the factory.By the early twentieth century he had created Port Sunlight Village, one of the earliest and certainly the most impressive housing estates, for his employees. Architecturally the estate is highly successful, being built from a variety of natural materials and vernacular styles by a number of distinguished architects, so preventing an overall architectural monotony. The comprehensive estate comprises, in addition to the factory and houses, a church, an art gallery, schools, a cottage hospital, library, bank, fire station, post office and shops, as well as an inn and working men's institute, both of which were later additions. In 1894 Lever \& Co. went public and soon was amalgamated with other soap firms. It was at its most successful high point by 1910.[br]Principal Honours and DistinctionsFirst Viscount Leverhulme of the Western Isles.Further Reading1985, Dictionary of Business Biography. Butterworth.Ian Campbell Bradley, 1987, Enlightened Entrepreneurs, London: Weidenfeld \& Nicolson.DY -
13 благоприятный исход
1) Medicine: benign outcome2) Mathematics: favorable output, favorable result, success, successful outcome3) Information technology: favorable outage, favorable outcome4) Advertising: favourable outcomeУниверсальный русско-английский словарь > благоприятный исход
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14 нормальное функционирование
1) General subject: healthy state, normal operation2) Medicine: competence, orthergasia3) Oil: successful performance4) Advertising: adequate performance5) Cables: appropriate functioningУниверсальный русско-английский словарь > нормальное функционирование
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15 работоспособная система
1) Advertising: operable system2) Network technologies: workable system3) Quality control: successful systemУниверсальный русско-английский словарь > работоспособная система
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16 эффективный
1) General subject: effective, effectual, efficacious, efficient, forcible, impactful, potent, virtual, virtued, performant, successful( in some contexts), able2) Medicine: active, effective half-life3) Colloquial: on4) Military: credible5) Engineering: powerful6) Construction: functional7) Mathematics: adequate, attractive, efficiency, explicit, profitable8) Law: meaningful9) Mining: adequate (о проветривании горных выработок)10) Advertising: productive11) Business: valid12) Drilling: high-performance, useful13) Sakhalin energy glossary: cost effective (ТЭО стр.)14) Network technologies: smart16) Makarov: advantageous (выгодный), effective (дающий наибольший эффект), effective (о значении физ. величины), efficient (дающий наибольший эффект), modified, r.m.s. (о значении физ. величины), root-mean-square (о значении физ. величины), trenchant, virtuous17) Electrochemistry: actual -
17 ricerca
f (pl -che) researchdi persona scomparsa, informazione et cetera search (di for)education projectalla ricerca di in search of* * *ricerca s.f.1 search; quest: la ricerca della merce rubata fu inutile, the search for the stolen goods was fruitless // alla ricerca di, in search of: corsi alla ricerca di un dottore, I ran to find a doctor; è sempre alla ricerca dell'interesse personale, he always has an eye to his own interest; siamo alla ricerca di qlco., we are in search of sthg. (o fam. we are on the lookout for sthg.); sono alla ricerca di un libro che gli possa interessare, I'm on the lookout for a book that might interest him; partire alla ricerca di un tesoro, to set off in quest (o in search) of treasure; andare alla ricerca di un impiego, to seek employment2 ( il perseguire) pursuit: la ricerca della felicità, the pursuit of happiness; la ricerca del sapere, the pursuit of knowledge; la ricerca della verità, the search after truth // alla ricerca di, in pursuit of: è venuto in Italia alla ricerca delle sue origini, he came to Italy in pursuit of his origins3 ( a carattere scientifico) research: ricerche nucleari, nuclear research (es); ricerche scientifiche, storiche, scientific, historical research (es); laboratorio di ricerche, research laboratory; lavoro di ricerca, research work; dedicò tutta la sua vita alla ricerca scientifica, he devoted all his life to scientific research; fece lunghe ricerche sulle cause di questo male, he carried out lengthy research into the causes of this disease; le sue ricerche non sono state fruttuose, his researches have not been successful; proseguire le ricerche sul cancro, to continue research on cancer; ( a scuola) la classe sta facendo una ricerca sul razzismo, the class are doing a project on racism // (econ.): ricerca e sviluppo, research and development; ricerca di mercato, market research; ricerca di base, basic research; ricerca pubblicitaria, promozionale, advertising, promotional research; ricerca a tavolino, desk research; ricerca di marketing, marketing research; ricerca motivazionale, motivational research4 ( indagine) investigation, inquiry: con ulteriori ricerche scoprì che..., on further investigation he discovered that...; fare delle ricerche su qlco., to make inquiries about sthg.; interrompere le ricerche sul caso di omicidio, to interrupt the investigations into the murder case6 (inform.) research; retrieval: ricerca operativa, operating logic; ricerca di guasto, trouble hunting; ricerca e correzione del guasto, trouble shooting; ricerca e correzione degli errori, (IBM) debugging; ricerca di informazioni, computer-assisted retrieval (abbr. CAR).* * *1) (studio) research (su into, on); (risultato dello studio) study, survey, piece of researchricerca sul campo — field study, fieldwork
fare una ricerca su qcs. — to make a study on sth.
centro, laboratorio, gruppo di ricerca — research centre, laboratory, unit
2) (perlustrazione) search, researches pl.3) (il cercare) research, quest, pursuitla ricerca della felicità, della verità — the pursuit of happiness, the quest for truth
essere alla ricerca di — to be looking for [casa, lavoro]
4) (indagine) investigation, inquiry5) scol. (research) project, topic6) inform. search, look-up•* * *ricercapl. - che /ri't∫erka, ke/sostantivo f.1 (studio) research (su into, on); (risultato dello studio) study, survey, piece of research; ricerca sul campo field study, fieldwork; fare una ricerca su qcs. to make a study on sth.; sta facendo (delle) -che sul cancro she's doing some research on cancer; centro, laboratorio, gruppo di ricerca research centre, laboratory, unit2 (perlustrazione) search, researches pl.; dopo due ore di ricerca after a two-hour search; partecipare alle -che to take part in the search3 (il cercare) research, quest, pursuit; la ricerca della felicità, della verità the pursuit of happiness, the quest for truth; essere alla ricerca di to be looking for [casa, lavoro]; alla ricerca di una soluzione in (the) search of a solution4 (indagine) investigation, inquiry; faremo -che più approfondite we will inquire further into the matter5 scol. (research) project, topic6 inform. search, look-up; motore di ricerca search enginericerca di mercato market research; ricerca scientifica scientific research; ricerca spaziale space research. -
18 marketing mix
Mktgthe variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution. -
19 McCormick, Cyrus
SUBJECT AREA: Agricultural and food technology[br]b. 1809 Walnut Grove, Virginia, USAd. 1884 USA[br]American inventor of the first functionally and commercially successful reaping machine; founder of the McCormick Company, which was to become one of the founding companies of International Harvester.[br]Cyrus McCormick's father, a farmer, began to experiment unsuccessfully with a harvesting machine between 1809 and 1816. His son took up the challenge and gave his first public demonstration of his machine in 1831. It cut a 4 ft swathe, but, wanting to perfect the machine, he waited until 1834 before patenting it, by which time he felt that his invention was threatened by others of similar design. In the same year he entered an article in the Mechanics Magazine, warning competitors off his design. His main rival was Obed Hussey who contested McCormick's claim to the originality of the idea, having patented his own machine six months before McCormick.A competition between the two machines was held in 1843, the judges favouring McCormick's, even after additional trials were conducted after objections of unfairness from Hussey. The rivalry continued over a number of years, being avidly reported in the agricultural press. The publicity did no harm to reaper sales, and McCormick sold twenty-nine machines in 1843 and fifty the following year.As the westward settlement movement progressed, so the demand for McCormick's machine grew. In order to be more central to his markets, McCormick established himself in Chicago. In partnership with C.M.Gray he established a factory to produce 500 harvesters for the 1848 season. By means of advertising and offers of credit terms, as well as production-line assembly, McCormick was able to establish himself as sole owner and also control all production, under the one roof. By the end of the decade he dominated reaper production but other developments were to threaten this position; however, foreign markets were appearing at the same time, not least the opportunities of European sales stimulated by the Great Exhibition in 1851. In the trials arranged by the Royal Agricultural Society of England the McCormick machine significantly outperformed that of Hussey's, and as a result McCormick arranged for 500 to be made under licence in England.In 1874 McCormick bought a half interest in the patent for a wire binder from Charles Withington, a watchmaker from Janesville, Wisconsin, and by 1885 a total of 50,000 wire binders had been built in Chicago. By 1881 McCormick was producing twine binders using Appleby's twine knotter under a licence agreement, and by 1885 the company was producing only twine binders. The McCormick Company was one of the co-founders of the International Harvester Company in 1901.[br]Bibliography1972, The Century of the Reaper, Johnson Reprint (the original is in the New York State Library).Further ReadingGraeme Quick and Wesley Buchele, 1978, The Grain Harvesters, American Society of Agricultural Engineers (deals in detail with McCormick's developments).G.H.Wendell, 1981, 150 Years of International Harvester, Crestlink (though more concerned with the machinery produced by International Harvester, it gives an account of its originating companies).T.W.Hutchinson, 1930, Cyrus Hall McCormick, Seedtime 1809–1856; ——1935, Cyrus Hall McCormick, Harvest 1856–1884 (both attempt to unravel the many claims surrounding the reaper story).Herbert N.Casson, 1908, The Romance of the Reaper, Doubleday Page (deals with McCormick, Deering and the formation of International Harvester).AP -
20 Parseval, August von
SUBJECT AREA: Aerospace[br]b. 1861d. 22 February 1942 Berlin, Germany[br]German designer of tethered observation balloons and non-rigid airships.[br]Major von Parseval and his colleague Captain von Sigsfeld were serving in the German army during the 1890s when improved military observation from the air was being pursued. Tethered observation balloons, raised and lowered by a winch, had been used since 1794, but in strong winds a spherical balloon became very unstable. Manned kites were being developed by "Colonel" S.F. Cody, in Britain, and others, but kites were a problem if the wind dropped. A very successful compromise was achieved in 1897 by von Parseval and von Sigsfeld, who developed a kite-balloon, the Drachen ("Dragon"), which was elongated like an airship and fitted with large inflated fins. It was attached to its tethering cable in such a way that it flew with a positive incidence (nose up) to the wind, thus producing some lift—like a kite. The combination of these factors made the kite-balloon very stable. Other countries followed suit and a version designed by the Frenchman Albert Caquot was widely used during the First World War for observing the results of artillery fire. Caquot balloons were also used around London as a barrage to obstruct enemy aircraft, and "barrage balloons" were widely used during the Second World War. After working at a government balloon factory in Berlin where non-rigid airships were built, von Parseval designed his own non-rigid airship. The Parseval I which flew in 1906 was small, but larger and faster non-rigids followed. These were built by Luftfahrzeug-Gesellschaft m.b.H. of Berlin founded in 1908 to build and operate Parseval airships. The British Admiralty ordered three Parseval airships, two to be built by Vickers of Barrow (who had built the rigid airship R 1 Mayfly in 1911), and one to be built in Berlin. This one was flown from Berlin to Farnborough in 1913 and joined the Vickers-built Parseval in the Naval Air Service. During the First World War, Parseval airships had the unique distinction of serving on both sides. Three small Parseval airships were built between 1929 and 1932 for use in advertising.[br]Further ReadingA.Hildebrandt, 1908, Airships Past and Present, London (describes the kite-balloon). Fred Gütschow, 1985, Das Luftschiff, Stuttgart (includes a record of all the airships). Basil Clarke, 1961, The History of Airships, London (provides limited coverage of von Parseval's work).Basil Collier, 1974, The Airship: A History, London (provides limited coverage of von Parseval's work).
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